What
is Reverse PR?
Reverse PR is an online platform to help journalists
connect with potential sources for the stories they are working
on. Instead of the source sending out a media release or making a
pitch to journalists, which usually end up going nowhere I reverse the
process. The
journalist’s query comes direct to me then I compile the information
into a unique email which I send to Reverse PR subscribers. I send emails out up to three
times a day, around breakfast, lunch and late afternoon, Monday to
Friday. Top
Why would a
journalist want to
use Reverse PR?
Journalists always need sources
for the stories they are working on. Some have their own 'little
black book' of
regular sources they use time after time after time. Some ask around
their newsroom to see if their colleagues know somebody who fits a
certain criteria. Some call their friends or families. Having
access to range of sources who are 'experts' in the context of a story
the journalist is working on is rare indeed, until now. Reverse PR
offers journalists access to lots of potential sources
who have a great breadth of expertise in a
lot of different disciplines. Plus, Reverse PR
subscribers also know a lot of other
people who will likely fit the query criteria a journailist is looking
for if they themselves do not, and
tell that person. Reverse PR gives
journalists
access to a much wider range of sources than they previously had access
to. Top
Why would a source want to subscribe to Reverse PR?
I
provide Reverse PR subscribers with
a no-cost opportunity, other than their cost of time, to be a potential expert source in a
story a journalist is working. The
upside with Reverse
PR is if a journalist uses a Reverse
PR subscriber’s contribution the
subscriber gains a significant return on their investment.
Having
their brand, whether it’s their name or business mentioned in print on
the radio or TV or indeed online is good for business. And the
extra benefit? The stature of the Reverse
PR subscriber’s expert status
increases yet again,
especially in the eyes of the public because of their source
contribution in the media. But, the ROI the Reverse
PR subscriber recieves goes much
wider than that media’s immediate distribution. A Reverse
PR subscriber can further empower
their brand by linking their brand website to the story in which they
are quoted as a source. And, when someone Google’s something
relevant to a Reverse PR subscriber’s expertise that subscriber's brand will
likely keep popping up in the search engine results. Top
Can
anyone subscribe to Reverse PR as source?
Yes, providing they agree to play by the Golden Rules. Top
Why is Reverse PR free?
Reverse PR is free because of the karma, or as I call it ‘givers
gain’ effect I receive from helping other people, be them journalists
or sources. Top
Why
three emails a day?
Journalists
are always up against a
deadline. The breakfast email may contain an item relevant to you
with a
deadline of 1pm, and the lunchtime email has something for later in the
day,
etc. One email per day won't work when you understand the imperatives
of media
deadlines. Reverse
PR subscribers will
themsleves create a 'must read' culture so
they don't miss a potential opportunity to get themself into a story.
For example, if
a subscriber doesn't read the breakfast email, and their competitor
does, and that competitor
responds within
deadline, get's published and gains all the attendant benefits it
becomes an
opportunity lost to that subscriber who didn't take the time to read
the email. That's the sort of mistake subscribers
won't
want to make too many times, particularly if they're using Reverse PR
to
minimise their overheads and maximise ROI and brand awareness. Top
How long does it take to
read a Reverse
PR email?
It takes up to five minutes to
read through a Reverse
PR email. If the subscriber is
an expert
on a story a journalist is working on it probably takes another five
minutes for them to craft them response to the query and respond to the
journalist in question. After all, the subscriber wouldn't be
responding unless they're an expert. So a Reverse PR subscriber who
knows their stuff will likely knock up a two or three sentence credible
response and respond directly to the journalist making the query.
If it takes
longer than five-minutes to craft a response then they're probably not
the expert source the journalist is looking for in that particular
query, so don’t respond.
Top
Can PR firms
subscribe to
Reverse PR as a source?
Yes.
Anybody
can be a Reverse PR subscriber, providing they agree to play by the
Golden Rules.
Top
