Reverse PR Golden Rules

The Golden Rules are not onerous but it is important everyone knows what they are, so we can all play by them. Reverse PR works on common trust and support. Let’s keep it that way.

1. Reverse PR is a free service - there is no charge. However, if you feel you are receiving a greater benefit from Reverse PR and would like to give me a donation for this service then go for it. I will donate 20 per cent of every donation received to the Australian Red Cross. Click here to make a donation.
2. I send Reverse PR subscribers up to three (3) emails each day, around breakfast, lunch and late afternoon, Monday to Friday, containing unique queries from journalists which come direct to me. Have a quick look at the content of each email and if something immediately jumps out at you then it's likely the right topic for you. Don't respond to a query if it's not right for you. You'll just be wasting your time and the journalist's. Respond directly to the journalist with your 'pitch' by the method they say in the query; that is, email does not mean phone nor the other way around. Don't forget to look at the type of media you’re responding to; TV and radio have different demands to print. Most importantly, remember to address the criteria of the query. A simple email with a phone number and a message saying 'call me' and nothing else will be a wasted effort. And remember deadlines; 4:00pm does not mean 4:05pm. The earlier the better.
3. DO NOT SPAM journalists! Period! This is Reverse PR. I bring the media to you based on their needs, not the other way around. Equally I have asked journalists NOT TO SPAM sources I introduce to them. Such actions are against the spirit of Reverse PR.
4. DO NOT post any content from the emails I send you on any blog or web or intranet site, and don't regularly share the email Isend you with a list of your friends or colleagues.  Instead, encourage your friends and colleagues to subscribe to Reverse PR. If you see a particular query in an email that may be relevant to a friend or colleague, by all means forward it to them, but please don't make a habit of it.
5. If you resond to a query be patient. Please recognise journalists are busy people too. You may not be the only source responding to their query on Reverse PR. The journalist will contact you as soon as possible, if you are a source they need. Don't be offended if you don't hear back from them. It's not bad manners, it's the nature of the work they do.
6. DO NOT harvest journalist email addresses I provide to you in the daily Reverse PR emails for any reason whatever. If you do I will  find out. I have spies everywhere!
7. If you would like to write about Reverse PR and what I do, go for it! Just be mindful of rule 4 above. If you would like to interview me for your blog or media outlet I'm happy to do that too. Contact me by email and let me know your deadline.
8. Encourage your friends and colleagues to subscribe to Reverse PR, so they too may benefit from the opportunities I present to subscribers. In and ideal world I would love it if you could introduce Reverse PR to at least four new people every week. Nonetheless I trust you will do your best. If you happen to see see a query in an email that may be relevant to a friend or colleague, by all means forward it to them, but please don't make a habit of it. See rule 4 above.
9. Remember givers gain! The more you give the more you'll gain.

Blatant breaches of the Golden Rules may result in offenders banned from the list. Reverse PR is a free service that works on common trust and support.  Let’s keep it that way.